JOB OPENING: Content Marketing Lead

Job Title: Content Marketing Lead
Location: Lagos Nigeria.
Industry: FinTech

Job description

  • You will be responsible for understanding the product strategy and translate it into a content strategy across:
    Email
    SMS / Push notifications
    Blog
    Social Media
  • The Content Marketing lead will also be responsible for executing the content strategy across channels to achieve our growth targets, bring about product education to improve product adoption, and retention & to promote better employer branding.
  • Building product understanding & value proposition;
  • Creating a content strategy across different channels
  • Managing both transactional & promotional streams of communication.
  • Creating & measuring marketing experiments
  • Execution of content strategy & continuously optimize for better results
  • Communicating experiments & results to the business.

Requirements

  • 5 years of experience in producing content (blog, Facebook, Twitter, Email etc.);
  • Past experience building audiences online;
  • In-depth knowledge of a Content Optimization System (such as Hubspot);
  • Experience in producing smart CTAs & able to conduct content experiments;
  • Strong product understanding and critical thinking;
  • Strong interpersonal and communication skills;
  • Ability to multi-task;
    -Experience in user / customer research is a plus;
  • Interest in technology / fintech / lending is a big plus;
  • A track record of constantly looking for ways to do things better

Qualified and interested candidates should send CV to michael@wallstreet.com.ng

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JOB OPENING: Content Marketing Lead